Our story begins in the roots of struggle. For generations, our parents, grandparents, and great-grandparents carried the weight of discrimination, hardship, and sacrifice. Their journey — marked by blood, sweat, and resilience — carved the path that allows us to stand here today. We do not forget their pain, because it is the reason we exist with strength and pride.

In the present, we honour that legacy by carrying it forward in every thread and every colour. We live in the UK, our new home, and while we have evolved with time, we carry respect for our lineage and ancestors deep in our hearts. This respect keeps us grounded, reminding us that tradition is not a burden, but a gift.

As we look to the future, we choose to evolve with dignity and openness. Unlike colonialists and dictators who sought to erase cultures, we embrace and respect the diversity around us. We integrate without losing ourselves, adding to the richness of the communities we live in. Riwaayat London is more than fashion — it is the continuation of a vibrant, sometimes painful, but always proud story of resilience and respect.